Grow Your Digital Agency by Robert Craven

Author:Robert Craven
Language: eng
Format: mobi, epub
Published: 2015-04-20T14:00:00+00:00

While these don’t answer every question perfectly you have to admire them.

I would argue that you need to refine your quantifiable customer value proposition until you can articulate it in an instantly credible manner.

Most value propositions answer the question,

"Why should our firm purchase your offering?"

Some answer the question,

"Why should our firm purchase your offering instead of your competition's?"

And, the best answer the question,

"What is most worthwhile for us to keep in mind about your offering?"

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